Hey, I’m Abbie!

A UGC creator and content specialist with 3+ years experience, my core focus is creating content for brands that feels authentic, engaging, and connects with audiences in a way that turns attention into action.

What started as a passion for creating content has grown into a career working with brand’s across beauty, lifestyle, fashion, travel and more. I specialise in combining a creator’s perspective with a strong understanding of social media strategy, creating content that feels natural, relatable, and made for the platform it lives on.

My Approach

I believe the best brand content doesn’t feel like an advert. It feels natural, relatable, and gives people a reason to stop scrolling.

Whether it’s a product demonstration, testimonial, lifestyle concept, talking-to-camera video or trend-led content, I focus on creating content that feels authentic to the brand while still feeling native to social media.

Person pouring tea into a white cup beside plates of fried eggs, bacon, sausage, avocado, and toast at a breakfast table
Woman in a white bathrobe holding a Garnier SkinActive Hydra Bomb hydrating sheet mask package.
Top-down view of a tattooed person in brown sandals holding makeup items beside an open makeup bag on a terrazzo floor.
Woman wearing sunglasses uses her smartphone at an outdoor cafe while holding an iced coffee, with sandwiches on the table.

Let’s Create Something Great Together

Have a project in mind? I’d love to hear about it.

Whether you’re looking for authentic UGC, creative content for your brand or ongoing content support, let’s chat about how we can bring your ideas to life.